From this hilarious and insightful interview with Kool Keith / Dr Octagon / etc:

But it’s a catch-22. Some people will pay you a lot to do something easy, and some people will pay less to do something harder, but it’s been the way of my life. There’s people that will let you be free and do what you like to do. You can do a track with a person and they just say, “Yo, do what you do, I don’t care. I don’t give a fuck. I’m rapping about Pizza Hut on my version and you can rap about the fucking garbage truck. I like that.” Then you got some people that want to be more precision. They got to be like, “Okay, this album is about a pit bull—we’re going to talk about his ass, tail, legs, and his head, the wrinkles on his body, or whatever. The dog, we got to talk about him for the whole record.” It’s all cool.

FUCK, THAT'S FUNNY

A lot of rappers, they have dope rhymes and stuff, but they didn’t have the beats to really make it sound good. It should be like a soundtrack, like when James Brown did Black Caesar or when Curtis Mayfield did Super Fly. The soundtrack matched the movie so well. Now you got movies, the soundtrack don’t match. These guys now, they do a scene—a shark is coming, but that shit be playing some elevator music or something. It don’t even match the movie screen. So I wanted my beats to match the lyrics.

I get on all kinds of beats. There’s so much new music out there that it’s just too much for the average antique person. It’s like when the new Dodge Magnum with the magnifying sunroof come out, they can’t look at it. They still riding in the old shit. So they’re mad—it’s the same with music, with beats. The beats are too new and they can’t adjust and get on them. It’s like you sitting in the new Bugatti but you don’t know shit about it. You don’t know how to turn it on; you don’t know how to roll the windows down. You so used to driving that 1991 Buick. You on some ’91 Corolla beats. These motherfuckers don’t wanna adjust to the new shit, so they get mad and say, “That’s not the real shit.” That is the real shit. You pull your ’91 car up to the 2021 shit and it’s parked right next to you. But the old cats is mad because they can’t decipher it.

"The average antique person." God damn. I don't want to be an antique person!